From words to songs

What kind of stories lie behind the Finnish pop hits of the 21st century?

How do Samu Haber, Anna Puu, Mariska, and Laura Närhi work? Where do Herra Ylppö, Irina, and Mikko Harju get ideas for their lyrics? How have Nelli Matula, Roope Salminen, and Aurora evolved as musicians? What kind of relationship do Tero Vesterinen, Terhi Kokkonen, Johannes Brotherus, and Leo have with their lyrics? How did Happoradio, Maustetytöt, Indica, and Kuningasidea achieve their breakthroughs? What keeps Uniklubi and Disco making music more than two decades after their breakthroughs?

Each songwriter tells about one lyric that has been particularly significant for their career. Each of them has their own unique way of making music. Who tends towards perfectionism? For whom is atmosphere everything? What do long careers teach you? How do career ups and downs affect the mind and work? What is ultimately most important?